For the first time ever, Visa became a worldwide sponsor of the FIFA World Cup. Scott Brown and I came up with the strategy that the world is divided by country but united in football. Basically the World Cup allows billions of rivals to converge in one space to let their passions fly. Jake Scott shot the spot that launched in 30 countries, but of course not America thus severely limiting my bragging rights.
Out-of-home, print, spectacular and digital ideas to support our United/Divided concept...
Bar bathroom wild postings: which led to a cool idea...
Piss on your rival's flag.
Posters capturing insane, raw spirit.
Full color newspaper
Book a London flight and a German fan razzes you. Banner for World Cup tickets sweepstakes promotion.
Show your team colors by supporting your country and boycotting your rival.
Wild postings, also served as commemorative posters.
"Go With a Legend" promotion. Win a chance to attend the World Cup accompanied by Ronaldo or Oliver Kahn, notorious rivals.
Visa sponsored YouTube channel featuring clips of Ronaldo in his younger days. Google map his favorite haunts and buy special issued gear at Amazon. All with your Visa of course.
Visit the online legends locker room to purchase FIFA-Legends branded gear. A real stadium locker room tour is also part of the winner's package.
What better way to flaunt your allegiances than with a full plane wrap?
Either support your country with one of these, or kick the crap out of your rival.